Rum Market Analysis | Global Demand, Key Players Review and Forecast to 2024
Market Overview: Market
Research Future (MRFR) announces the publication of its half-cooked
research report on the global Rum Market, 2017–2024. Rum has gained popularity in past few years,
owing to an increase in demand. The global rum market is estimated to reach USD
18.34 billion by 2024, registering a CAGR of 2.5% during the forecast period.
The increasing spending capacity and changing lifestyles have led to consumer
willingness to spend in clubs, pubs, and bars. This has boosted the growth of
the alcohol market across the globe in last few decades. The rising demand for
spirits has also propelled the demand for rum. Apart from this, availability of
innovative Rum Products like flavored rum and spiced rum, has contributed
significantly to the growth of the global Rum Market.
However, the alcohol market, along with the rum market, is witnessing a decline
owing to increasing health consciousness and rising awareness of the negative
impacts of long-term alcohol consumption.
Key Players: Some of the
key players in the Global Rum Market are Gruppo Campari (Italy),
Radico Khaitan Ltd. (India), Corporacion Cuba Ron (Cuba), Matusalem (Dominican
Republic), Diageo PLC (UK), Bacardi Limited (Bermuda), Pernod Ricard SA
(France), The Edrington Group (UK), Mohan Meakin (India), Tanduay Distillers,
Inc. (Philippines), The PatrĂ³n Spirits Company (US), Pusser's Rum Ltd. (US),
Amrut Distilleries Ltd (India), Beam Suntory, Inc. (US), and J. Armando
Bermudez & Co. (Dominican Republic).
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Regional Analysis: The
global rum market has been segmented based on region into North America,
Europe, Asia-Pacific, and the rest of the world.
Asia-Pacific accounted for the
largest market share for rum in 2018 and is projected to be the fastest-growing
market during the forecast period. China is the largest country-level market in
the region. With large consumer base and increasing demand for beverages with
high alcohol content, the demand for rum has increased. India is projected to
be a lucrative market for rum in the region during the forecast period.
Market Segment: The global
rum market has been segmented based on type, category, and distribution
channel.
By type, the global rum market
has been bifurcated into white and dark. The dark rum segment is projected to
dominate the market during the forecast period.
On the basis of category, the
market is divided into standard and overproof. The standard segment dominated
the market in 2018.
The market has been further
classified, based on distribution channel, into hypermarkets and supermarkets,
specialty stores and convenience stores. The convenience stores segment is
projected to be the fastest-growing segment during the forecast period.
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